The Lost Secrets of Breakthrough Advertising (FREE)

The Eugene Schwartz Lecture to Philips Publishing on October 8, 1993.

If you're into copywriting, advertising or marketing this book is must read. 

It covers 

- Eugene Schwartz's 8 Great Rules of Marketing, 

- Why Infomercials Work

- Why to Focus on What Your Product Does than Is 

- How To Uncover Headlines

And lot more...

This book is totally FREE, though if you want to drop me a couple of dollars or a review that'd be very much appreciated!